The Beginning
The Beginning
Made by Italians is a start-up with the aim of increasing awareness of traditional Italian trades, products and services abroad. Beyond providing a guarantee of products of Italian origin, Made by Italians guarantees traditional Italian trades and methods.
Made by Italians initially made the trademark available to Italian businesses and activities in Copenhagen
Expansion
News of the Made by Italians trademark soon spread, and applications have now been received from Finland, Sweden, Lithuania, Germany, the Netherlands, Belgium, the Czech Republic, Brazil and Argentina.
This positive reception of the Made by Italians trademark highlighted the need for fresh evaluation of scope, objectives and brand positioning. The project is now established as an organisation with formalised leadership and a business strategy to support growth and expansion.
Consolidation
The increased interest and revised strategy strengthen the commitment of the Trademarks Founder who, supported by the board, will share and implement the growth strategy.
In January 2023 the first strategic step began: the establishment of a consolidated European presence with a view to developing representation in other continents. This aim is to raise awareness and offer guarantees for products and services of Italian origin throughout Europe and beyond.
The Made by Italians concept will continue to develop and offer its trademark to new services and activities.
New relationships
Made by Italians expects to enhance consumer experience through Made by Italians approved partners, be they pizza makers, tailors, decorators, beauticians, shoemakers.
Consumers will be encouraged to share their stories on a shared platform to increase awareness of authentic Italian products and services through the Made by Italians trademark and network.
